Seoul, South Korea – Naver, South Korea's leading internet company, is set to implement stricter content guidelines for its live streaming platform, Chijik, in a bid to curb sexually suggestive content. The revised guidelines, which will take effect on February 21st, outline more specific rules regarding inappropriate content, including explicit material and suggestive themes.

The new regulations come amid growing concerns about the platform's content, particularly involving sexually suggestive performances by some streamers. Critics have argued that the lack of clear guidelines has allowed certain streamers to push the boundaries of decency.

Key changes in the updated guidelines include:

Stricter definitions of inappropriate content: The guidelines now explicitly prohibit content that features excessive skin exposure, particularly of specific body parts, or suggestive poses.
Increased scrutiny of virtual streamers: Virtual characters engaging in explicit activities or excessive nudity will be classified as inappropriate.
Mandatory age restrictions: Content involving suggestive themes, discussions of sexual topics, or depictions of alcohol or tobacco will require age verification.
Enhanced content monitoring: Naver will utilize its AI-powered "Green Eye" system to filter out explicit material and improve overall content monitoring.
Naver has stated that these changes are a result of ongoing efforts to create a safer and more appropriate online environment for users. The company has faced criticism from lawmakers and the public over the platform's content, with some accusing it of failing to adequately address issues of sexual suggestiveness and inappropriate behavior.

The revised guidelines represent a significant step by Naver to address these concerns and establish clearer boundaries for content creators on the Chijik platform. It remains to be seen whether these changes will be effective in curbing the spread of inappropriate content and improving the platform's reputation.